Time for the 'feel good' factor to finally make a comeback
We've had seven years of auster-ity. People have become incredibly sceptical about good news.
They desperately want to hear it but aren't sure if they believe it when it arrives. The broken election promises, the inaccurate forecasts of economists, the spin of vested interests have all left people doubting the veracity of what they hear when it is positive.
So when a battle-hardened public hears a raft of new figures on the economy (all pointing upwards), as happened during the week, they ask "is it real?"