Tuesday 6 December 2016

Simon Usborne: Why do celebrities like Stephen Hawking sell their souls to the ad men?

Published 02/01/2013 | 09:16

Stephen Hawking appearing in the latest TV ad for Go Compare
Stephen Hawking appearing in the latest TV ad for Go Compare
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Stephen Hawking, internationally-renowned theoretical physicist, has apparently been inspired by Sue Barker and Louie Spence to appear in the latest episode of the world’s most annoying adverts.

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No really. The professor stars in a new, one-minute spot for Go Compare, the website better known for its opera-singing mascot Gio than whatever it sells (something to do with insurance).



The Cambridge cosmologist tells a rapt audience that he has “calculated and formalised the exact conditions needed to generate a supermassive black hole”. A man asks what the professor will do with it. Cut to Gio, who aurally assaults a couple on a high street before a black hole appears and consumes him. Hawking, the latest celebrity to dispatch the singer (Barker did it with a rocket launcher) ends the ad with a computer-generated “Ha ha ha.”

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