Shifting sands underscore dramatic change since Aldi and Lidl arrived
So who really is the biggest grocery retailer in Ireland? It's important to note that the Kantar market share figures show which retailer controls what share of the grocery market based on the value of goods sold.
Industry insiders say that Dunnes Stores for instance, which for well over a year has been running major money-back voucher schemes that have cost it tens of millions of euro, has done extraordinarily well from this.
Its sales volumes could be up significantly as a result, but because there's less money going through the tills, it remains in third position in the rankings based on the value of groceries sold.