Saturday 29 July 2017

Playboy wields airbrush to blinker the naked eye to real, raw beauty

Nudity is back and that's fair enough, but don't pretend that what's on display is in any sense real

Nudes: Elizabeth Elam is the cover star on the new Playboy
Nudes: Elizabeth Elam is the cover star on the new Playboy
Sophie Donaldson

Sophie Donaldson

I never thought I'd say this, but I completely agree with Playboy. Touting the tagline 'Naked is normal', it is reneging on last year's bold move to abolish nudity from its pages with the release of its March/April issue.

Speaking about the newly naked issue, Cooper Hefner, the 25-year-old son of 90-year-old Hugh, says: "It is a reflection of how the brand can best connect with my generation and generations to come."

Cooper Hefner openly butted heads with former CEO Scott Flanders who spearheaded the nudity ban and put the infamous Playboy mansion on the market, moves Hefner saw as damaging to the brand.

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