Sunday 26 March 2017

Our sportswomen deserve real support, not Twitter outrage

When all the uproar over rugby article dies down, how many of these voices will be put to better use roaring on their local female teams, asks Marie Crowe

Marie Crowe
Marie Crowe
A tearful Grace Davitt, left, and Claire Molloy, Ireland, after their 2014 Women's Rugby World Cup semi-final defeat (Brendan Moran / SPORTSFILE)

A flood of outraged people took to Twitter last Monday to vent their anger at Niamh Horan's article on women's rugby. Coincidentally, I was watching an ESPN documentary called 'Branded' as I was scrolling through Twitter.

'Branded' is a superb film which looks at the challenges facing female sport stars from a commercial point of view and also reveals how, after years of marketing and promotion, women's games were still really only popular on a participation level.

There was one very telling statistic: an average of 427,750 people per game watched the women's NBA finals on TV in the US while an average of 16,855,000 per game watched the men's NBA finals.

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