No one takes the dark curse of cancer lightly
Cancer doesn't need to be hyped up by campaigners, when it's already the scariest word in the dictionary
According to Lady Bracknell in The Importance Of Being Earnest, the only thing worse than being talked about is not being talked about.
The Irish Cancer Society might well be ruing the day it paid heed to the overbearing old trout after the charity's new ad campaign came under criticism for featuring the slogan: "I want to get cancer."
What bright spark in the organisation thought that was a good idea? More to the point, why didn't some brighter spark step in and say: "Really? You want to run with this, despite all the potential for causing offence and misunderstanding in a world that increasingly bends over backwards to take offence at the most innocuous comments?" Perhaps they did, and Bright Spark No 1 didn't listen.