Monday 25 September 2017

No one takes the dark curse of cancer lightly

Cancer doesn't need to be hyped up by campaigners, when it's already the scariest word in the dictionary

Get this: Cancer researcher Dr Antoinette Perry during the launch by the Irish Cancer Society of its “I Want To Get Cancer” campaign. Photo: Andres Poveda
Get this: Cancer researcher Dr Antoinette Perry during the launch by the Irish Cancer Society of its “I Want To Get Cancer” campaign. Photo: Andres Poveda

Eilis O'Hanlon

According to Lady Bracknell in The Importance Of Being Earnest, the only thing worse than being talked about is not being talked about.

The Irish Cancer Society might well be ruing the day it paid heed to the overbearing old trout after the charity's new ad campaign came under criticism for featuring the slogan: "I want to get cancer."

What bright spark in the organisation thought that was a good idea? More to the point, why didn't some brighter spark step in and say: "Really? You want to run with this, despite all the potential for causing offence and misunderstanding in a world that increasingly bends over backwards to take offence at the most innocuous comments?" Perhaps they did, and Bright Spark No 1 didn't listen.

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