Niamh Horan: It's time we were forced to face ugly truth about drink
Appealing to women's vanity, not health, would make a bigger impact in the fight against booze
'How to look your best for the party season' - women's fashion bibles are already publishing their glamour pull-outs on sparkly dresses and how to get those smouldering, smoky eyes that will turn heads over mulled wine at the staff Christmas party.
They'll pitch all the hottest looks across the high street and there will be supplements dedicated to slimming down a dress size for that lbd.
You'll even get the number of calories in your favourite tipple and the fatty finger foods to avoid.