Like Pepsi, Kendall is not even the real thing
The rise and fall of the Pepsi advert reminds us that advertising is no longer a one-way street
Kim Kardashian famously 'broke the internet' with her oiled-up derriere balancing a champagne glass on the cover of Paper magazine; it seems her sister Kendall Jenner put the internet back together with her catastrophic Pepsi ad last week.
Possibly for the first time ever, the internet was united in a common view, a shared derision, a communal outrage.
For those of you who missed it, Pepsi released a two-minute advertisement starring 21-year-old human cake-pop Kendall Jenner as a kind of de-facto leader of a non-specific youth resistance movement. The backlash was instantaneous and vitriolic. Pepsi pulled the ad and issued an apology, saying they had "missed the mark".