Monday 21 August 2017

Like Pepsi, Kendall is not even the real thing

The rise and fall of the Pepsi advert reminds us that advertising is no longer a one-way street

There and gone girl: Kendall Jenner's ill-advised Pepsi advert was a sensation for all the wrong reasons and disappeared after only 12 hours amid apologies
There and gone girl: Kendall Jenner's ill-advised Pepsi advert was a sensation for all the wrong reasons and disappeared after only 12 hours amid apologies

Ciara O'Connor

Kim Kardashian famously 'broke the internet' with her oiled-up derriere balancing a champagne glass on the cover of Paper magazine; it seems her sister Kendall Jenner put the internet back together with her catastrophic Pepsi ad last week.

Possibly for the first time ever, the internet was united in a common view, a shared derision, a communal outrage.

For those of you who missed it, Pepsi released a two-minute advertisement starring 21-year-old human cake-pop Kendall Jenner as a kind of de-facto leader of a non-specific youth resistance movement. The backlash was instantaneous and vitriolic. Pepsi pulled the ad and issued an apology, saying they had "missed the mark".

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