It's no joke - the country has gone country in a big way
What do you get when you play country music backwards? You get your wife, your dog and your truck back. Country music has been the butt of jokes for decades, a genre comedian Billy Connolly once described as needing only "a Granny, a wheelchair and a cliff" to make a Number 1 hit.
Nowadays, however, the jokes are backfiring as those simple songs about 'down home' values have become the hottest thing in show business. The Dubs might have Sam, but the lads and lassies from the rural heartland are winning a whole other contest on the dancefloors of Coppers these days.
With a slew of talented, sexy performers tempting a generation to turn their backs on pubs and clubs in favour of a night's jiving to toe-tapping dance tunes, country music has successfully tweaked its personality at the crossroads of 2015.