Tuesday 6 December 2016

In drink, things are never as they seem

Published 26/04/2015 | 02:30

'The industry seeking to adopt the 'Out-of-Control' campaign actually wants something quite different'
'The industry seeking to adopt the 'Out-of-Control' campaign actually wants something quite different'

In Ireland, every week might be designated Alcohol Awareness Week.

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Last week, we saw headlines such as "Women who drink in pregnancy more likely to be middle class", and "Secret alcoholism of retirees with too much time and money", though as usual if you drilled deep into the roots of many other stories of Paddy's misfortune in the papers last week, you would probably find that alcohol had been there or thereabouts.

But the story that perhaps best illustrated the intractable nature of our national addiction was the one about our old friend the Stop Out-of-Control Drinking campaign, and how it had declined to support the Government's plans to introduce minimum unit pricing, a measure which tackles the availability of cheap alcohol.

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