Saturday 24 June 2017

Ian Burrell: The revolution will be televised... Apple's plan to reinvent the box

A new Apple TV could draw on the design heritage of the iMac
A new Apple TV could draw on the design heritage of the iMac

THIS is one revolution that must be televised. Extraordinary changes in our viewing habits will occur this year as the biggest names in the global technology and broadcasting sectors compete to redefine the way that we watch our favourite shows.

At the International Consumer Electronics Show (CES) this week in Las Vegas the talk is of a coming struggle between Google and Apple, which is rumoured to be building a 55in-screen television with all the sleekness of design and ease of use which the company's devotees have come to expect.

Apple is not expected to be ready to come to market until 2013 and by that time Google seems sure to have stolen a march on its great rival. This week, the South Korean company LG Electronics launched its first "smart" TV to run on Google's Android interface. Google already has partnerships with Sony and Vizio and, according to a Google blog published last week, Samsung will be unveiling a new device later this year. It explains why Eric Schmidt, the Google chairman, felt confident enough to comment recently that "by the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded on it".

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