Friday 9 December 2016

How FG could win and FF lose next time

'Think-ins' show empathy and humility will be key when election time comes around, writes Jody Corcoran

Published 25/09/2016 | 02:30

Fianna Fail leader Micheal Martin. Photo: Gerry Mooney
Fianna Fail leader Micheal Martin. Photo: Gerry Mooney

The comedian George Burns once said: "Sincerity - if you can fake that, you've got it made." I was reminded of that quote when I read a recent report into the failure of Fine Gael's general election campaign. These days Fianna Fail would also do well to bear in mind the general concept. In the case of Fine Gael you can substitute the word 'sincerity' with 'empathy', and in Fianna Fail's case 'humility'.

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The recommendations from the report carried out by Marion Coy, a former head of the Galway-Mayo Institute of Technology, were presented to the recent Fine Gael parliamentary party at its think-in.

The report concluded that Fine Gael's election campaign failed in a range of areas, including vision, planning, communication and - one word jumped out - empathy.

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