Wednesday 28 June 2017

Heritage, our best resource, is still being ignored

'Our heritage includes our landscapes, our built environment, our culture, our history, our traditional crafts, and much else besides. It's all around us and Irish people from all walks of life constantly voice their pride in and appreciation for it. Yet it remains an underutilised resource'. Stock photo: Getty
'Our heritage includes our landscapes, our built environment, our culture, our history, our traditional crafts, and much else besides. It's all around us and Irish people from all walks of life constantly voice their pride in and appreciation for it. Yet it remains an underutilised resource'. Stock photo: Getty

Michael Starrett

A recurring theme in Irish economic debate down through the years has been a lament for our dearth of natural resources. If only there was oil, gas or coal under the ground or gold in the hills.

While the benefits of physical natural resources are at best debatable, that particular outlook has served to divert attention away from a very real natural resource which remains largely untapped - our heritage.

While we lose no opportunity to promote Ireland's green and pleasant land and ancient culture in our international marketing to tourists and overseas consumers, we are missing out on potential employment opportunities at home as a result of a potential failure to make sufficient investment in that most precious asset, our heritage.

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