Going Dutch: can the Netherlands predict the future of journalism?
The Dutch have been peering into their crystal ball, looking for a glimpse of the future of journalism. Not content with one version of the future, though, they went and found four. Last week the Dutch Journalism Fund (DJF) produced 'What's New(s): Scenarios for the Future of Journalism', a report that offered four different scenarios of how journalism could evolve.
The Dutch media market is well placed to look to the future. It has a familiar tale to tell of falling print circulation and dwindling ad revenues, but it has also seen some interesting innovations.
There's the micropayments service Blendle, which has recently expanded into Germany. There's Dichtbij, the local network of over 40 news outlets that has worked to forge long-term relationships with advertisers. And there's De Correspondent, an online journalism platform that focuses on investigative reporting. It has over 30,000 subscribers who each pay €60 per year.