Sunday 4 December 2016

Caitlin McBride: The IFTAs are finally moving in the right, stylish direction

Published 27/02/2014 | 12:39

Brian O'Driscoll and Amy Huberman
Brian O'Driscoll and Amy Huberman

The IFTAs are on the verge of something truly spectacular, something rarely achieved in pop culture - the transition from laughing stock to serious ceremony with street cred to boot.

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When the 'Irish Oscars' were introduced 11 years ago, it received, as expected, equal praise and criticism.

The latter of which has haunted it to this day.

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