Ben Hirschler: Davos bosses face the $5 trillion challenge
BUSINESS leaders in Davos have plenty to worry about, from the euro zone to global geopolitical upheavals, but at heart their problem is simple: how to find new revenue in a low-growth world.
Half a decade on from the financial crisis, investors want to see earnings driven by more than just cost cutting. Their focus now is on a return to sales growth, which presents the world's largest corporations with a $5 trillion challenge.
That is the amount of extra revenue the 1,200 top global companies need to find each year simply to meet analysts' expectations, according to consulting firm Accenture.