Wednesday 22 February 2017

A willingness to take risks will serve well in battle with RTÉ

Published 29/06/2016 | 02:30

Paul Williams Picture: Maxwells
Paul Williams Picture: Maxwells

If one thing has defined Newstalk since its inception back in 2002, it's been a willingness to take risks. Now that it is nationwide and seriously challenging RTÉ Radio 1's dominion over the broadcasting landscape, it is still doing it.

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Yesterday, they announced the autumn line-up, and we can see some pretty seismic changes.

Forget the schedule for a second, though, and look at some of those names - how untested they are in this medium and these types of shows, but also how fresh and inventive a choice each is. But these are gambles worth taking, in my opinion, both from an editorial and a commercial viewpoint.

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