A willingness to take risks will serve well in battle with RTÉ
If one thing has defined Newstalk since its inception back in 2002, it's been a willingness to take risks. Now that it is nationwide and seriously challenging RTÉ Radio 1's dominion over the broadcasting landscape, it is still doing it.
Yesterday, they announced the autumn line-up, and we can see some pretty seismic changes.
Forget the schedule for a second, though, and look at some of those names - how untested they are in this medium and these types of shows, but also how fresh and inventive a choice each is. But these are gambles worth taking, in my opinion, both from an editorial and a commercial viewpoint.