What's in a word? 'Brexit' shows power of a pithy slogan
Niamh GallagherWhat do breakfast and lunch, John and Edward, and smoke and fog all have in common with the upcoming British referendum? They can be portmanteaus, of course. And what is that, you might politely ask. Well, a suitcase. Right. But no ordinary suitcase, rather one that opens into two equal sections, and has - by virtue of that unique feature - lent its name to a phenomenon: that of creating a linguistic blend by combining two words, and their meanings, to make a new word - brunch, Jedward, smog and Brexit. Now you're with me.