Saturday 23 September 2017

Forget the Guinness publicity shots, drinks giant Diageo doesn't need us

Iconic: the Guinness brewery at St James’s Gate, Dublin. But our
relationship with the brand is more complicated than many realise.
Iconic: the Guinness brewery at St James’s Gate, Dublin. But our relationship with the brand is more complicated than many realise.
Thomas Molloy

Thomas Molloy

OTHER countries do state dinners and 21-gun salutes but it often seems that no visit to Ireland by a foreign leader is complete without a visit to a pub and a pint of Guinness.

We all know the pictures of grinning presidents, monarchs and prime ministers holding up a pint of the black stuff and then gulping it back. Even the 85-year-old Queen Elizabeth was offered an early morning pint during her visit to Ireland last year – an offer that, like most non-problem drinkers, she felt it was too early to accept.

All these photo opportunities convey a simple message that nothing is more Irish than Guinness.

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