Wednesday 18 January 2017

Forget the Guinness publicity shots, drinks giant Diageo doesn't need us

Published 17/06/2013 | 17:00

Iconic: the Guinness brewery at St James’s Gate, Dublin. But our
relationship with the brand is more complicated than many realise.
Iconic: the Guinness brewery at St James’s Gate, Dublin. But our relationship with the brand is more complicated than many realise.

OTHER countries do state dinners and 21-gun salutes but it often seems that no visit to Ireland by a foreign leader is complete without a visit to a pub and a pint of Guinness.

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We all know the pictures of grinning presidents, monarchs and prime ministers holding up a pint of the black stuff and then gulping it back. Even the 85-year-old Queen Elizabeth was offered an early morning pint during her visit to Ireland last year – an offer that, like most non-problem drinkers, she felt it was too early to accept.

All these photo opportunities convey a simple message that nothing is more Irish than Guinness.

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