Tuesday 21 February 2017

Sinead Moriarty: At last – a store that's honest about the real size of women

Published 12/11/2013 | 02:00

British MP Jo Swinson: posing with Debenhams' new mannequins PA
British MP Jo Swinson: posing with Debenhams' new mannequins PA

High street retailer, Debenhams, is making headlines with the introduction of a size 16 mannequin. It's a very positive move and long overdue. At last, a shop that understands its customers. Finally, a store that is being realistic about the true size of the average shopper.

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When shopping for clothes, many women view mannequins as the enemy. Mannequins are there to make clothes look good and shoppers feel bad. Nobody, with the exception of an actual model, has a body that remotely resembles a mannequin's.

Shop dummies don't have lumps and bumps like 'normal' women. They are literally clothes horses, designed to make the clothes look good. The typical size of a shop dummy is a size eight or 10. Women in Ireland, on average, wear a size 14-16.

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