At last, M&S reaches out to real women with role models who inspire us to dream
Published 22/08/2013 | 05:00
WHO would you have to your ultimate dinner party? According to actress Helen Mirren, she'd invite all of the women in the new Marks & Spencer ad campaign.
With falling sales, M&S has been forced to rethink its place on the high street. With its autumn womenswear campaign, the retailer is championing 'real' women. No longer will we be watching Twiggy and Danii Minogue prancing around in summer frocks or frolicking on the beach in kaftans. The new campaign is all about women of substance.
As an author, I was particularly pleased to see Monica Ali in the new line-up of role models. Alongside the successful author are actress Helen Mirren, artist Tracey Emin, singer Ellie Goulding, ballerina Darcey Bussell and model Karen Elson along with the creative director of American Vogue, Grace Coddington.