Sinead Kissane: Soulless Mad Men-style advertising lines no match for real sports stories
Published 11/04/2015 | 02:30
Nike ads just don't do it for me. Not since the early 1990s when Nike packaged up former German golden girl Katrin Krabbe and sold her as a track icon with a clear conscience and Grace Kelly star quality.
The ad about her finished with the lines: "Then she wins world 100m and 200m championships. Then she goes home and sleeps very soundly."
If there was an updated version of that ad it would read something like: "Then Krabbe tested positive for the anabolic steroid clenbuterol. Then there was a ban and a law suit against the IAAF. Then the inconvenient truth of Krabbe's shady doping past was as good as written off by Nike as another one of their poor marketing decisions."