Friday 9 December 2016

'Burton Bounce' alone will not save the Labour Party

Published 18/08/2014 | 02:30

Joan Burton is already double digits more popular than her predecessor Eamon Gilmore
Joan Burton is already double digits more popular than her predecessor Eamon Gilmore

RUMOURS of Labour's demise, it would seem, have been greatly exaggerated. Less than three months ago, in the wake of its local elections pounding, pundits were queuing up to write obituaries for a party that has been around for the past century.

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But, yesterday's Sunday Times/Behaviour & Attitudes poll showed a remarkable doubling of the party's support to 14pc. What's going on?

We in the media love to ascribe catchy and, preferably alliterated, tags to things. No surprise then that the 'Burton Bounce' has quickly been applied to the reversal in Labour's fortunes.

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