At all costs, get the pronouns right
With celebrity transexualism such big news, we’d better take the issue seriously
'If Caitlyn Jenner wishes to be known as she, of course she's entitled to that,' tweeted Jim Naughtie of the BBC Radio 4 Today programme last Wednesday, "and I'm sorry for saying 'he' on air. A bit sloppy."
Here, for those of you who haven't been paying attention to social change, is an explanation of what this is all about and why it matters.
Almost everyone in the media pays attention to Twitter. Not only is it where you get news before it breaks officially, but it's also where you find out what stories are exciting huge numbers of the kind of people who send Tweets.