Wednesday 7 December 2016

Perception not always reality in media 'noise'

Michael McCarthy

Published 04/06/2014 | 02:30

Carl Froch, right, knocks out George Groves during the IBF & WBA World Super Middleweight title fight at Wembley Stadium
Carl Froch, right, knocks out George Groves during the IBF & WBA World Super Middleweight title fight at Wembley Stadium

Froch-Groves 2 – bringing 80,000 to Wembley Stadium on Saturday night is a testament to what the right PR, media coverage and created hype can still do to sell a sporting event.

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What it also did, though, was help illustrate just how much the media can influence our perception of what we're actually seeing in the ring or on the pitch.

On Sky, Jim Watt spoke constantly of the return of "the real" Carl Froch and scored nearly every round to Sky's golden boy. To many of those at the fight, including Amir Khan, who gave his thoughts to Sky between rounds, it was a much closer fight.

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