Sunday 4 December 2016

Are you curating your digital reputation?

Published 26/04/2015 | 02:30

Never put personal confessions onto social media, warns Michael Fertik
Never put personal confessions onto social media, warns Michael Fertik

There is some evidence that young people are becoming more prudent in their habits and lifestyle. If so, this is because the word has got around that "reputation is everything", and a foolish appearance on social media may well be stacked against you in years to come when you apply for that very responsible job as CEO of some worthy corporation or charity.

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Reputation, reputation - how often we used to be warned, as schoolgirls fadó, fadó, that a lady's reputation was priceless? Lose your reputation, and you're done for. Othello said something similar: "Good name in man and woman…is the immediate jewel of their souls." A bad reputation condemns individuals and their families - whole neighbourhoods have been damned for a negative or poor reputation.

It's not always fair, but the reputation thing is right back with us because of the internet, and particularly because of Michael Fertik's globally influential ideas.

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