An election that was mired in the banality of sameness
This UK general election was described by many political observers as the dullest campaign to date. Frozen in a sedulous fear of social media and opinion polls which indicated minimal margins of difference, the media strategists of virtually all political parties revelled in the security of sameness.
The tactic has paid off for the Conservatives who are set to govern Britain for the next five years, with an unexpectedly high mandate and a majority to lead the next Government. The Labour Party, which pursued the same strategy, delivered very different results.
Backroom staff and aspiring spin doctors in Leinster House will have watched this contest with interest. Irish voters will be offered the same premise in the next general election by Government parties which will tell us: "We are not broken, don't fix us." In all likelihood, we will also be forced to watch a re-run of the British election. Get ready to stab yourself in the eye with a sharp pencil out of sheer boredom.