Trump trainwreck makes Hillary appear like world leader in waiting
When it comes to pantomime, the Trump presidential campaign is the show that keeps on giving. Some of us have even become addicted to regularly checking the internet for the latest Trumpism.
But for all the deranged showmanship of the primaries, the fact is he succeeded in defeating rivals and winning the Republican nomination. His essential offering is that of the billionaire outsider attempting to upend the political establishment, with strongly held views against immigration and a generalised ultra-nationalist credo of "making America great again".
This has played excellently to the ultra-conservative, predominantly male Republican voter. But can he win over new voters beyond his narrow base?