No sense sticking to jaded ard fheis formula when voters want change
Published 08/03/2014 | 02:30
I was never keen on party conferences or in the Irish context ard fheiseanna. The flushed faces and enthusiasm of delegates; the build- up of expectation to the televised leader's address, choreographed and timed to the second to climax on the RTE News at 9pm.
The whole thing is phoney and, in the main, dictated by public relations and party handlers. Everything spontaneous and passionate has been sacrificed for a pre-packaged presentation. Will any party change the script of these annual gigs?
Last weekend's Fine Gael Ard Fheis followed the same jaded formula. Seminars and plenary sessions on key topics during the day to showcase celebrity ministers and deputies, and maximising TV exposure of local and European election candidates.