Sunday 4 December 2016

Lise Hand: Tourism route's nickname has a certain Ring to it

Published 01/03/2014 | 02:30

Michael Ring launching the Wild Atlantic Way, our first long-distance touring route. Photo: Chris Bellew
Michael Ring launching the Wild Atlantic Way, our first long-distance touring route. Photo: Chris Bellew

THE folks in Fáilte Ireland are no dummies, in fairness. Holidays involving traversing roads, tracks and trails by car, bicycle or shank's mare are all the rage now – for instance, over 200,000 pilgrims walked the Camino in Spain last year.

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And so with much fanfare, the tourism agency unveiled the Wild Atlantic Way, a 2,500km driving route which stretches from Malin Head in Donegal to the Old Kinsale Head in Cork, and which is filled with fun things to do – it includes 53 blue flag beaches and 120 golf courses.

The launch of the new tourism wheeze took place in Dublin this week – a choice of venue which didn't best please Mayoman Michael Ring. The junior tourism minister wanted to have the event in some spot along the actual route (Westport, anyone?), but apparently it was deemed that the capital was more convenient for the ladies and gentlemen of the Dublin meeja.

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