Kevin Myers: A VD-like virus is killing our thirst for knowledge
I WAS writing earlier this summer about the "meme", the mental equivalent of a gene: it is like a small cultural package that enters a community of minds, and mutates just like a gene.
Urban myths are memes. So are most political ideas.
Feminism is a classic meme. Whether you like them or not, these memes have a structural energy which gives people direction.