Saturday 23 September 2017

A not-so-fair city of contrived 'craic' and American stout

Musicians gather for a session at O'Donoghue's pub in Merrion Row - the home of traditional music in the capital
Musicians gather for a session at O'Donoghue's pub in Merrion Row - the home of traditional music in the capital

KEVIN MYERS

In all the turmoil of recent months, one salient truth remained largely unobserved: the commercial repositioning of Guinness as an American product.

Current radio and television advertisements for the stout are done with American accents, and quite often in American situations.

Which is fine: the owner of Guinness, Diageo, is a multinational company, which knows no flag and serves no nation: its only loyalty is to its bottom line, and if that is enhanced by Americanising the product called 'Guinness', then so be it.

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