Friday 2 December 2016

There's one rule for tax cut promises: keep it simple

Published 07/10/2015 | 02:30

A smiling Bertie Ahern in 2007
A smiling Bertie Ahern in 2007

As the late great Frank Carson used to say about jokes: "It's the way I tell 'em."

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Taxation is spiky, tricky and complex. Anything a politician has to say about it has to be kept very simple.

In fact, an election sales pitch around tax is always best expressed in percentage cuts.

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