Thursday 8 December 2016

Minor victory for Labour but major battle awaits on doorsteps

Published 07/05/2014 | 02:30

(L to R) Joan Burton TD, Emer Costello Labour MEP for Dublin and Labour Party candidate for the European elections for Dublin. Tánaiste Eamon Gilmore TD and Director of Elections, Loraine Muligan candidate for Dublin west By election
at the official launch of MEP Emer Costello’s European election campaign in the Pillar Room in the Rotunda Hospital, Dublin. Photo: Collins
(L to R) Joan Burton TD, Emer Costello Labour MEP for Dublin and Labour Party candidate for the European elections for Dublin. Tánaiste Eamon Gilmore TD and Director of Elections, Loraine Muligan candidate for Dublin west By election at the official launch of MEP Emer Costello’s European election campaign in the Pillar Room in the Rotunda Hospital, Dublin. Photo: Collins

LABOUR may have to revert to the straight version of that supermarket slogan – "every little helps" – when they try selling this one on the doorsteps over the final fortnight of these local and European election campaigns.

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Their February 2011 General Election parody of the slogan – "every little hurts" – has proved dangerously accurate. The Labour campaign claimed Fine Gael would whack voters with a €238 per year water charge among other horrors.

Well, the prediction was only €2 out. But the problem is that they were also predicting their own story.

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