Labour attempts to woo (or bribe) the posh vote
Well, they got a lovely day for it. And the weather held up for the photograph on the Leinster House plinth. That's the joy of Photoshop technology for you.
Many voters will get and like the gag in Labour's cheeky political advertisement unveiled in the Sunday Independent yesterday. Whether those same voters buy the underlying premise, only time will tell.
It all comes with a follow-up in this newspaper today, with Labour promising those earning more than €120,000 per year a "tax freeze". This is all about castigating the 'Left' and bribing the 'Middle'. It is also about Labour trying to make the best of a very bad situation by moving more to the centre.