Fine Gael still down in polls on 2011 but don't rule out a last-minute surge
Many people see general elections in much the same way as they do Christmas shopping.
Something they read about in a newspaper, or was mentioned on radio or television, is recalled as they sally forth to the crowded shops. Then they come home with a selection of what came their way, tailored to budget, taste, and perceived needs.
And that's it until the next time. In summary, very many people get enough of shopping and politics handily enough, and while they will usually vote, their candidate choice is based on personal circumstances and limited research.