Friday 9 December 2016

Judgment day finally looms for TDs in election's four theatres of war

Published 04/02/2016 | 02:30

Fianna Fail leader Micheal Martin & Fianna Fail candidate for Dublin Fingal Lorraine Clifford Lee during the launch of Fianna Fail's General Election campaign on Lower Mount Street, Dublin. Photo: Collins
Fianna Fail leader Micheal Martin & Fianna Fail candidate for Dublin Fingal Lorraine Clifford Lee during the launch of Fianna Fail's General Election campaign on Lower Mount Street, Dublin. Photo: Collins

So, finally, it's time to ask the audience; the election is on and judgment day is looming for the candidates.

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Campaigning is about making certain that your own support turns out to vote. There's also a motivational element in getting your core, loyal base to endorse you one more time with feeling.

That's why no less than a personal house call and a reminder of your appreciation coming up to polling day will do. These connections do matter. Of course, many voters have already made up their minds as to who they'll support. All kind of factors feed into their choice, based on family tradition or a personal affinity to a local public representative. You will have others who wish to show their appreciation for some help at a time of need. It's all part of the narrative.

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