Worried eating meat will give you cancer? Then you should visit your local butcher
When the World Health Organisation released its latest dire warnings about the foods that will kill us, most people either shrugged their shoulders or scratched their head.
After all, everybody has become so used to apocalyptic warnings about every day activities that we tend to take such warnings with a large pinch of salt which, ironically, would also be in breach of the advice.
WHO's claims on Monday that processed meats can cause bowel cancer, with red meat a particular concern, were greeted with widespread bemusement and more than a soupcon of derision.