Love won't save us from Isis, Mark my words...
The Irish have never really trusted someone who is open in their love for money. But we all like it and we would all like to have more of it.
We would all like more money because money buys you insulation and safety - insulation from the tax man, the banks, the school fees or, in Mark Zuckerberg's case, it also provides excellent insulation from reality.
The almost laughably rich Facebook founder raised an eyebrow or two this week with his stunning and daring new plan to defeat Isis: "Create a world where understanding and empathy can spread faster than hate... where every single person in every country feels connected and cared for and loved. That's the world we can and must build together."