It's easy to be a selfie show-off when it costs you nothing. . .
So, have you taken yours yet? No, I'm not referring to your five-a-day (although that was recently increased to seven-a-day). I am, of course, talking about the latest, spectacularly unpleasant and self-aggrandising trend of taking selfies to promote a fashionable cause.
I have to admit, I'm not one of those people who becomes apoplectic and blue in the face whenever the dreaded selfies comes up in conversation. After all, most of the people who complain the loudest about the phenomenon would have been the most enthusiastic purveyors of self-made snaps if the concept had been around when they were younger. If anything, it almost seems like anyone over the age of 30 tends to look at the latest expression of narcissism with a fury that borders on jealousy.
But the charity selfie is another matter entirely. This week's development sees every famous face with an eye for the zeitgeist and a terror of being left out tripping over themselves to show just how concerned they are about the the 257 girls who were kidnapped by Nigeria's resident evil – in this case, the Islamic nut jobs of Boko Haram.