Wednesday 20 September 2017

Ian O'Doherty: Only thing people are 'getting' from Cancer Society campaign is angry

Cancer researcher Dr Antoinette Perry during the launch by the Irish Cancer Society of its “I Want To Get Cancer” campaign. Photo: Andres Poveda
Cancer researcher Dr Antoinette Perry during the launch by the Irish Cancer Society of its “I Want To Get Cancer” campaign. Photo: Andres Poveda
Ian O'Doherty

Ian O'Doherty

To misquote an old BT commercial with Bob Hoskins from a few year ago - it's good to shock.

That might not be the best rule of thumb for how you conduct yourself on a day-to-day basis. But when it comes to advertising, the shock factor is always the X factor.

That the current Irish Cancer Society (ICS) campaign, #IWantToGetCancer, is shocking is not in doubt.

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