Ian O'Doherty: Just like Trump: the more that critics hate McGregor, the more power it gives him
As Conor McGregor and Floyd Mayweather went through the gruesome motions of their rolling press conferences before their much anticipated bout in Las Vegas on August 26, many emotions came to the fore - most of them involving some variation of either disgust or contempt.
Certainly, the Crumlin man has made good on what was once seen as his deranged promise to become one of the world's most famous sports people when he made his first appearance in front of a baffled 'Late Late Show' audience in 2013. He has indeed become one of the world's most recognisable faces in sport, but not in an entirely positive way.
His chosen discipline, mixed martial arts (MMA), will always be too brutal for mainstream consumption, but that is a point its critics consistently choose to ignore - MMA/UFC markets itself as a renegade, outlaw sport, and McGregor has certainly slotted well into that role.