When Melanie Verwoerd started the seemingly endless publicity barrage around her autobiography, people quickly developed a new syndrome -- Melanie fatigue.
No stone was left unturned as she rattled on about every aspect of her life.
His family and friends were unhappy with the whole project -- I personally know a few of whom and they were, and remain, frankly livid.
But after all the fuss and kerfuffle, it looked as if this rather unpalatable episode had finally faded.
Because Verwoerd went onto BBC 4's Woman's Hour to plug the book and had some interesting things to say.
Apparently: "I was the 'other woman' and that is something Ireland is struggling with, even though divorce has been legal sine the 1990s."
Well, the frosty reception she has had in recent times may well be because us simple Irish folk have a problem grasping a concept as difficult as 'the other woman'.
Or, on the other hand, maybe it is simply because people don't like her?
Just a thought.
WHEN WILL THEY LEARN?
The other day, I wrote about a friend of mine who has been 'unfollowed' by some people on Twitter.
This seemed to be a source of some discomfort to him, which obviously made his whole ordeal far more enjoyable for the rest of us.
In my paranoid, mean-spirited little mind, the only thing I think of when I think of Twitter is . . . Twouble.
And radio and TV producer Pat O'Mahony found himself landing firmly in the proverbial recently.
Indo columnist David Quinn was on a radio show late last week discussing the post-Savita abortion debate.
The bould Pat didn't like what David had to say and went onto his Twitter machine to refer to Quinn in some pretty colourful and unsavoury language -- not suitable for printing in a family newspaper.
He has now been forced into a grovelling apology to Quinn who has, as you would expect from the man, graciously accepted it.
I was discussing this with a friend of mine who, ironically, is also friendly with O'Mahony and he summed it up perfectly: "Honestly, being on Twitter is like a drunk walking across a dual carriageway at rush hour -- you just know it's all going to end horribly."
LADS -- WE'VE BEEN HERE BEFORE
Some things in life are inevitable, it would appear.
Taxes and death, obviously.
And then there's the ever-present menace of English footballers going on the lash in Dublin and getting into trouble.
The Hammers (my boss is a fan so I have to be careful what I say here) were in town to celebrate their Christmas party and he has been accused of gouging the eye of a freelance photographer on Grafton Street in the early hours of the morning.
Now, I don't know any of the facts of this story but if he did hit the photographer it would be one of his first strikes on target this season.
But what really horrified me was the garb he was wearing.
Honestly, Andy -- Miami Vice just called.
They want their costume back.
IS THAT SUCH A SACRIFICE?
I was talking to a fellow hack yesterday and we were discussing one particularly irksome Irish celebrity.
The individual involved (I'll tell you the identity for a fiver) is rude, invariably late for engagements and generally drives entertainment reporters mental with her diva behaviour.
In my naivety, I simply suggested blanking her from any coverage.
This drew a horrified response from the hack who exclaimed: "But she's represented by -- name redacted, obviously -- and I'd never get to talk to any of their other clients again!"
I asked if that would be such a bad thing and the response was interesting: "God, I never even thought of it like that."
He then went into a melancholy fug which was only broken when I asked him what was up.
"Nothing," he sighed. "I was just thinking how great it would be to not have to deal with these f***ing clowns every day."
Now there's a man who obviously loves his job, eh?
YOU REALLY SURE ABOUT THAT?
Whether we like it or not, words are weapons.
And used with malicious intent they can cause far more hurt than any flurry of punches. Well, maybe not literally, but you know what I mean.
So I was interested to see the case of Christopher Jones from North Staffordshire in England who was up in front of the beak after he called a black man a "nigger."
He has been cleared of a racially aggravated charge because he said that he had more black friends than white ones and said he used the 'n' word as a "term of endearment."
Now that very well be true, but I know what I would do if I was a black guy and some random white guy came up and used that phrase to me.
And the reaction wouldn't be one of 'endearment', that's for sure.