Ian O'Doherty: In an age of Twits, the brave say 'no' to fame
Really, it couldn't have happened to a nicer guy. Kanye West is a man of such unbelievable, unshakeable, monstrous arrogance that it almost seems at times like he's actually creating one long practical joke at our expense.
And then he goes and does something truly obnoxious, like hijacking Taylor Swift's moment in the sun at the MTV VMAs when he rushed on stage, interrupted her acceptance speech and told a furious crowd that the award should gone to Beyonce instead.
Then, after the usual expression of contrition that was about as genuine as any the Pope has made about clerical rape, he was back to his usual, arrogant self.