Channel must establish own identity if it's to have any chance of survival
Yesterday's news that UTV Ireland has been forced to issue a profit warning will come as no surprise to anyone who isn't an investor.
In the six months since the station's launch, it has lurched from moderate viewer curiosity to apathy, to indifference and now, in the light of yesterday's announcement, crisis.
Every business loses money at the start of a venture, but this is a precipitous slide which augurs ill for the future. Especially humiliating for the company is their grudging concession that their figures 'remain volatile.'