Animal rights? There's no such thing
We've all heard of 'slut shaming', the rather unpleasant and spectacularly hypocritical act of posting pictures of young girls who dress in codes that offend the moral majority of the internet.
It's a perfect example of the dichotomy of online morality – rampant pornography with one click of the mouse, pursed-lipped moralising about young women with the next.
But now there's another shaming meme that has set the web's undergrowth alight – pet shaming.