Ah lads – pour the other one. . .
So, you all geared up? Specially branded plastic hat? One of those little wavy flags that are great for poking into people's faces every time you get excited? An inexplicable urge to raise your glass, spill the contents everywhere and then shout: "To Arthur!" like some Pavlovian sap?
Then it sounds like you're just about ready for Arthur's Day, the 26th of next month.
Although obviously the good people at Diageo don't want people who just want to get banjoed to attend this year's event, because they are keen to insist that this is a cultural and musical extravaganza, and not an excuse for every part-time drinker and full-time muppet to get sloshed on promotional pints of Guinness while some band plays in the background.