Gene Kerrigan: Ah, look at the smile on the lovely baby
Campaigns are not about facts, truth or reality - they're about getting your vote, writes Gene Kerrigan
Social conservatives don't get sufficient credit. When it comes to campaigning, they have a genuine skill for effective phrase-making - as we're seeing in their current anti-equality campaign.
So effective are the No side that those in favour of marriage equality complain about their slogans and posters. Their posters confuse the issue, we're told; it's negative and nasty campaigning and it's not fair.
Let's stop whinging. We're all adults, and we know the reality of campaigning.