The crucial factors that won the Yes campaign
Eoghan Harris, who worked as a media advisor on the Mary Robinson presidential campaign, lists the five main factors that led to a Yes victory
Published 24/05/2015 | 02:30
The referendum result on same-sex marriage marks the successful conclusion of a revolution in the public regulation of sexual relations that began 25 years ago with the election of Mary Robinson
Five crucial factors, in descending order of importance, persuaded a sometimes conflicted public to put its fears aside and step into the future.
1. Personal testimonies. By far the most powerful was that of Ursula Halligan. There is nothing more moving than an intensely private person like Halligan baring her soul for a public cause.