Tuesday 28 February 2017

'Shrinkflation' process lacking in vision

The Chocolate Fingers scandal confirms that anything good in this world is under constant threat, writes Declan Lynch

Declan Lynch

Declan Lynch

Illustration: Jim Cogan
Illustration: Jim Cogan

We all love the story of the man who had this great idea to save a matchbox manufacturer a fortune - an idea which he would only divulge if he was given an absolute guarantee that he would receive a large sum of money if indeed his idea caused the manufacturer's profits to rise.

The idea was to use one side of the box only, to strike a match.

Traditionally, the sandpaper-like substance on which the match would be struck, was on two sides of the box, a practice which our man realised was just a waste of good sandpaper.

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