Thursday 8 December 2016

'Shrinkflation' process lacking in vision

The Chocolate Fingers scandal confirms that anything good in this world is under constant threat, writes Declan Lynch

Published 19/04/2015 | 02:30

Illustration: Jim Cogan
Illustration: Jim Cogan

We all love the story of the man who had this great idea to save a matchbox manufacturer a fortune - an idea which he would only divulge if he was given an absolute guarantee that he would receive a large sum of money if indeed his idea caused the manufacturer's profits to rise.

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The idea was to use one side of the box only, to strike a match.

Traditionally, the sandpaper-like substance on which the match would be struck, was on two sides of the box, a practice which our man realised was just a waste of good sandpaper.

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